Founded in 1993 by Professor José Janguiê Bezerra Diniz (“Janguiê”) in Recife, Pernambuco, Brazil, Ser Educacional began its operations as Complexo Educacional Bureau Jurídico, focusing on preparatory courses for public service examinations. In 2003, following the publication of Ministry of Education (“MEC”) Ordinance No. 1,109, Faculdade Maurício de Nassau was officially established, representing a significant milestone in the Company’s consolidation within private higher education, particularly in Brazil’s North and Northeast regions.
Starting in 2006, Ser Educacional embarked on a consistent expansion cycle through strategic acquisitions, strengthening its presence in states such as Paraíba and Pernambuco and, subsequently, in other regions of Brazil. In 2008, the Company enhanced its corporate governance structure with the establishment of the Board of Directors and received an investment from Cartesian Capital Group, enabling the acceleration of its growth trajectory. During this period, Faculdade Joaquim Nabuco was launched, adopting a business model focused on expanding access to higher education.
In 2010, the Company adopted the corporate name Ser Educacional S.A. following the implementation of ISO 9001 certification, reinforcing its management standards and commitment to quality. In 2012, Faculdade Maurício de Nassau, located in Recife, was accredited as a university center and began operating as UNINASSAU – Centro Universitário Maurício de Nassau, consolidating its academic and institutional relevance. During the same period, Ser Educacional expanded its operations into new markets, including Amazonas, Maranhão, Bahia, Piauí, and Pará.
In 2013, Ser Educacional completed its Initial Public Offering (IPO) on B3, standing out for its high standards of corporate governance. In subsequent years, the Company expanded its presence in Brazil’s Southeast region, highlighted by the acquisition of Universidade de Guarulhos, while also strengthening its operations in distance learning (E-learning).
As of 2020, the Company continued to expand its operations in higher education, gradually developing its continuing education ecosystem through the implementation of its strategy dedicated to creating avenues for generating revenue and increasing the use of its educational assets, preparing the Company for the transformations in the market in which it operates, in particular to meet the demands related to the increase in students‘ career time, needs for professional qualification and requalification and greater acceptance and participation of education through digital means. During this period, the Company diversified its portfolio through investments in edtech companies, such as Beduka and ProvaFácil, and intensified its presence in high-complexity programs, particularly Medicine and Veterinary Medicine, as well as digital education. The Company also launched innovative initiatives, including Ubíqua, the b.Uni fintech platform, and the Peixe30 social network, reinforcing its strategy of building an integrated educational ecosystem.
In 2024, the Company launched the Ser Solidário Program and advanced its financial discipline and social responsibility agenda. In the same year, Ser Educacional became part of the IDIVERSA B3 Index portfolio, recognizing its practices in diversity and inclusion. In the first half of 2025, Ser Educacional expanded the number of seats available in Medicine programs.
In 2025, Ser Educacional reported net income of R$214.4 million and continued to make consistent progress in its ESG agenda, highlighted by the creation of the non-statutory ESG Committee, reinforcing the integration of environmental, social, and governance topics into its corporate strategy and decision-making processes.
Starting in 2026, the Company resumed its semiannual dividend distribution policy, with a payout ratio of 30% of net income. With a portfolio of established brands and nationwide operations, Ser Educacional remains committed to generating sustainable long-term value, providing quality education, promoting social inclusion and diversity, and adopting best-in-class corporate governance practices.
With a portfolio of renowned brands, Ser Educacional remains committed to Brazil’s development by providing quality education and social initiatives that strengthen its relationship with the communities it serves.